With the emergence of digital in recent years, using social media to sell has proven effective. For a business, it is impossible today to ignore social media in your communication strategy, it is even vital for certain companies. In fact, almost 80% of e-merchants use social networks for commercial purposes.
With Facebook, Twitter, Instagram, LinkedIn,TiktoK, the list is large.
However, to be able to take full advantage of the potential and optimize your chances of success, you need to target each social network, as they are not all suitable for your business. It depends on multiple factors such as your activity, your objectives, your target or the content you want to share.
Read below to find out the list of the top 5 most popular social networks. A social media strategy can be integrated into the development and communication strategy of your online store. Learn more about using social media for ecommerce.
Why use social media to sell
With million of users, being present on social networks has become a necessity to be visible. Indeed, among these users are probably hiding some of your customers and your future customers. Social media has clearly changed the way consumers will react to your brand, discover your products, and make purchasing decisions.
Social selling is an approach which consists in using social networks in the sales process in order to develop your business. The goal is to detect the users who match your target (buyers persona) and convert them into potential customers. It is a process of research, selection, interaction with potential prospects via social networks.
To be visible
Being present on social networks allows you to be seen, to make your brand known, it is a very good way to improve your notoriety. You then have the opportunity to highlight your products and also to seek new customers. No matter the target of your business, if you share the right content on social networks, at the right time, on the right platform, you will have every chance of reaching them.
In addition, it is an excellent channel to improve your SEO and the traffic of your e-commerce, the more we talk about you on social networks, the more you are visible, the more your Internet users will share your content and the more the possibility of touching new customers will be great.
Being closer to your customers
Social networks are one of the best tools to allow you to get closer to your customers and prospects thanks to their targeting. You will be able to get in touch with them directly on social networks, by answering their questions, thanking them for the interest they have in your business or even for keeping them informed of your news. In addition, through various feedback from your customers, you will have the ability to improve your products or services. Social networks are a wealth of information for monitoring and knowing the needs of consumers in your industry.
Social networks is also the possibility of federating a community that will meet your expectations in terms of purchases, feedback, but above all who can act as a group of ambassadors for your brand.
Choose your social networks according to your activity
The list of social networks is vast, but before launching your head down and registering on each of them, you must know on which social networks your target is. Here are the most popular and most used social networks in France:
Facebook has more than 2.45 billion active users per month and around 35 million unique visitors per month in France, and 27 million per day. Facebook is the benchmark social network.
Messenger, also part of Facebook, like WhatsApp and Instagram, also attracts a large audience, with more than 1.3 billion people using instant messaging each month, exchanging a total of 20 billion messages. WhatsApp, on the other hand, attracts 1.6 billion monthly users.
Facebook has a lot of users, resulting in a plurality of profiles that can be found on the social network. Thus, all categories of people are represented, the average age of users is 25-34 years, with a distribution of men women slightly leaning on the side of men (on the group of 25-34 years, men are present at 19 % while women at 13%).
Publish visual content (videos and images), these are the types of content that are shared the most. Video is the type of post with the highest engagement rate (8.29% per post) according to Digimind. Focus on engagement and the quality of your posts, not quantity.
Instagram, created in 2010 and bought by Facebook in 2012, is growing and has become one of the most popular social networks for young people. The mobile platform has 1 billion active users per month. Each day, 500 million stories are posted on the network. This is the social network of M-commerce!
According to Hootsuite, 71% of active Instagram users are under the age of 35. The 25/34 age group is dominant, and is followed by users belonging to the 18/24 age group.
Among all the users, 52% are men, and 48% are women, making this network with almost perfect parity.
Recode reports that the average daily usage time for Instagram is approximately 53 minutes.
Use the relevant and used hashtags to be more easily found (bet on the quality of the hashtags and not on the quantity, the average recommended is 10). To find relevant hashtags, look at your favorite hashtags.
Twitter is the social network for real-time information and micro-blogging in up to 280 characters. Twitter has 330 million active users per month.
About 6,000 tweets are sent every second, and 200 billion for a year. The total number of accounts created on the social network is 1.3 billion.
On this network, 63% of users are between 35 and 65 years old. Among these users, 66% are men, and 34% are women. This social network is especially adapted to mobile, with 93% of users watching videos on it from their smartphone.
Twitter can be used as additional customer support. Use popular hashtags, to be more easily found. It is also possible to launch paid campaigns on popular hashtags, or those corresponding to you. Go to the point, you only have 280 characters. Use visual content (image and video) to stand out.
With 310 million active users per month worldwide and 3.7 million unique visits per month in France. It’s the social network 100% dedicated to professionals, so to BtoB.
In total, the professional network has more than 610 million members around the world, including 40 million decision-makers.
The average age of the platform is estimated to be 44, with 79% of the members being over 34. According to Digimind, the average time spent on the platform is 17 minutes monthly.
Use hashtags in your posts based on your target audience and the interests of your community. Focus on engagement and the quality of your posts, not quantity. Identify the people involved in your publication, this will allow you to gain additional reach.
TikTok is the most recent social network on this list. The latter was launched in China in 2016. In a short time, the video-based network has managed to gather 800 million active users per month, and generate 1.65 billion downloads.
The gender distribution on this social network is egalitarian, with 57% women and 43% men. 40% of TikTok users worldwide are in the 16-24 age group.
Suggest challenges relevant to your business, to your community, Create and share viral content. More generally, the network is exclusively usable on mobile, so choose the hours at which you think your target spends the most time on their phone.
Like on Snapchat, TikTok offers a lot of effects, so take advantage of these to create quality videos. Use multiple channels: TikTTok videos can be shared on other platforms, so make sure to share your creations with your different communities.
Make contests: it is possible to offer gifts on the network. So attract new members to your follower base by this means.